Stamford Strings approached H Creative Services with a specific objective in mind: they wanted a wider audience to learn about Brazenose Violins, their fine collection of carefully crafted stringed instruments, and to appreciate the passion and expertise behind the brand.

They already had the craftsmanship, dedication, and creativity; they just needed some assistance getting the word out. That’s where we stepped in.

Our Approach
Thoughtful, Targeted Press Outreach
We began by determining places where their story would truly resonate, such as specific music and arts titles or local magazines that support independent business owners.

Our outreach was personal, not scattergun. We made sure every pitch touched on what makes Stamford Strings unique, and this resulted in meaningful features that reflected the essence of the brand rather than just “coverage for coverage’s sake.”

Sharing the Story Behind the Brand
Libby's enthusiasm, attention to detail, and years spent alongside musicians and craftspeople helped create Stamford Strings, and we thought that telling her story would help people fully understand Brazenose Violins.

We worked on drawing out the moments that matter: what inspired Libby, what she looks for in every instrument, and why she’s so committed to supporting musicians at every stage.
By leading with Libby’s story in our press conversations, we helped people connect with the brand on a personal level. Additionally, this strategy created new opportunities, such as a dedicated podcast episode focusing on Libby’s journey and vision behind Brazenose Violins.

Refining a Warm, Authentic Brand Voice
Before introducing Stamford Strings and the new Brazenose Violins range to the press, we concentrated on building a brand voice that felt genuine to Libby and everything she has achieved. The tone needed to reflect the years of study, examination, and attention to detail that went into creating the Brazenose line, as well as the innovation and skill of Stamford Strings.

We spent time with Libby exploring the way she naturally speaks about her work. Her approach is warm, informative and built on authentic skill, whether she is matching a performer with their first violin or detailing the process of hand-finishing each Brazenose instrument in her Stamford workshop. It was our responsibility to make that tone come to life in a consistent manner.

This refreshed voice now flows through all press materials and social posts. It effectively conveys the core values of both brands: a commitment to quality, accessibility, and authentic craftsmanship. Most importantly, it helps Stamford Strings and Brazenose Violins connect with musicians and audiences in a way that feels personal, welcoming and unmistakably Libby.

Building Awareness Beyond Stamford
Although Stamford Strings is rooted in Stamford, the launch of Brazenose Violins opened the door to a much wider audience. The narrative needed to spread well beyond the local community as the collection was created to support musicians at each stage.

Through strategic press outreach and storytelling that highlighted the quality of craftsmanship behind the Brazenose range, we helped promote the instruments to artists, educators and retailers across the UK. By highlighting the quality and purpose of the collection, we showed that these instruments were designed to make high-level performance accessible to musicians nationwide.

Both Stamford Strings and Brazenose Violins became more widely recognised in new circles because of this strategy. Interest immediately arose from speciality retailers, classical music communities and players looking for anything between a normal student model and a fully tailored instrument. Brazenose Violins has already started to establish itself as a significant addition to the UK's classical music scene, thanks to the very enthusiastic initial response.

Through this approach, the brand is no longer recognised just as a valued local shop but as a developing voice among the greater musical community.

The Outcome
In close collaboration with Libby, we developed a PR strategy that felt considerate, intimate, and loyal to the core values of both the new Brazenose Violins line and Stamford Strings. The outcomes have already had a significant effect.

Stamford Strings received strong regional press coverage that contributed to early enthusiasm for the launch. As a result of her increased visibility, Libby was contacted by publications that wished to learn more about her story and her work. She was invited to take part in four unique editorial stories that covered her journey, the creation of the Brazenose range and her passion for making instruments that are both high quality and affordable.

As interest grew, Libby was additionally invited to sponsor an accredited industry podcast, which gave her a new platform to connect with artists and musicians who admire authenticity and workmanship. This has helped consolidate her rising profile among the larger classical music community and establish Brazenose Violins as an exciting new addition to the musical scene.

Overall, the project has enabled Libby to share her work with a much wider audience, established her brand voice, and opened the door to opportunities that will promote long-term growth for both Stamford Strings and Brazenose Violins. It has also brought attention to the enthusiasm, talent, and purpose that go into each instrument she produces.

If you have a story rooted in craft, passion or purpose, we’d love to help you share it. Get in touch to explore how thoughtful PR can support your next chapter.