Altnets is our longest-standing client, partnering with us since January 2020. We have grown alongside them over the past 4.5 years, helping them expand from a small, visionary startup to one of the most respected telecom businesses in the UK. Every facet of their communications has been influenced by our work, which has supported them in developing a distinct brand, a powerful public voice, and a reputation that draws respect from the industry.

Our Approach
Shaping a Strong, Consistent Brand Voice
Our initial objective was to help Altnets communicate their individuality and values. Their story is built on honesty, deep sector expertise and a genuine drive to enhance industry standards. We collaborated extensively with their team to develop messaging that felt distinctly "Altnets," straightforward, and approachable.

Press releases, blog content, LinkedIn posts, team updates, and award entries are all now supported by this voice. As Altnets has continued to evolve and grow, maintaining a steady tone has been crucial in establishing it as a reliable and respected leader in the telecom industry.
Building Industry Credibility Through Thought Leadership
Presenting Altnets' knowledge in a method that feels relevant and engaging has been a major focus of our work. To do this, we don’t just write on the surface of industry topics. To ensure every piece of content is accurate, useful, and representative of the industry, we conduct our own research, hold in-depth discussions with experts on the topic, and solicit feedback from the team.

From them, we offer thought leadership pieces, interviews, comments, blogs and sector insights that cut through complexity and explain topical sector issues in a way that readers actually understand. Each article is designed to showcase Altnets' practical expertise, their market position, and their dedication to advancing the sector.

This strategy has made Altnets a voice that people want to hear. The demand for Altnets' insights has grown dramatically across trade journals, business channels, and digital platforms, and media coverage has climbed by 42% in only the last 12 months, demonstrating that this content is connecting with the appropriate audiences and enhancing Altnets' standing within the sector.
Strengthening Their Public Profile
Throughout our partnership, we have consistently secured coverage in major telecom publications, assisted with significant announcements, and moulded articles that showcase the company's expansion, principles, and proficiency. This strategic approach enabled Altnets to attract high-calibre talent, growing their staff from just three people when we started to over 20 today.

Their improved brand presence also assisted to gaining one of the UK’s largest partner agreements, with the partner especially applauding Altnets for having a clear and bold identity.

One of this year’s biggest visible events was the cover story feature in South East Business Magazine, emphasising Altnets’ rapid expansion, people-first culture and national awareness. The piece strengthened the company’s position as a values-driven, forward-thinking specialist in digital infrastructure.
Supporting a Growing Team and Expanding Sectors
As Altnets’ operations expand into new parallel sectors, we facilitated their communications to adapt alongside them. This included revising their messaging to reflect deeper expertise, designing new content themes and supporting their internal growth as they scaled.

Since we began working together, Altnets has won six awards, including being named one of the Sunday Times' Best Places to Work. Their achievements continue to enhance the power of their brand, their culture and their position within the market.
The Outcome
Consistent communications have proven to be crucial in assisting Altnets in becoming one of the most dependable, trustworthy, and people-focused companies in the telecom and digital infrastructure industries.

Over the course of four and a half years, we have assisted Altnets with two rebrandings, significant team growth, and an important evolution from a start-up without an office to a nationally renowned organisation that has been featured in prestigious industry publications, business press, and award events. Our work has helped shape the voice they’re known for: clear, confident, human and grounded in real industry experience.

By continuously sharing their story, promoting their expertise and presenting them where their audiences were listening, we’ve supported Altnets to create a brand that attracts top talent, secures major partnerships and earns respect across the industry. Their coverage continues to grow year on year, their content constantly outperforms competitors, and their image as a values-based, influential supplier is now firmly established.

As they enter 2026 with a larger workforce, broader service offering and a greater national presence than ever before, Altnets move forward with a communications foundation geared to support real, long-term impact. We are honoured to have been a part of their journey and to continue assisting them in sharing the story of the business they’ve become.
Looking for long-term, strategic support that feels like part of your team? Let’s start the conversation.